At the Bauma Conexpo 2011 in Mumbai, in an area of 1430 sqm., positioning an immense diversity of products yet creating unobstructed viewing of the stall all around was the result of meticulous planning. From the 2d plan to setting up at site, design process and methodology fit perfectly – in well-designated zones for viewing and interacting with high-mast products at close quarters, quiet & secluded business areas, free-flowing traffic and far-flung visibility of the brand.

Eicher – Auto Expo 2010

For the domestic power-brand Eicher trucks, it was clear to create striking visual appeal in red and black. It was also the launch pad to announce the Volvo Eicher Commercial Vehicle launch. The tone was technological capability of international standards and wide network.

The brand representation as identity design in marketing collaterals was also extended to corporate communications.