Pictograms
Specifically illustrated drawings and images were re-created to communicate with minimalism to a wide audience, pictorially. Further, the colours assigned were by categorization of activity and information across applications relating to tourism and general information.
Each category of pictograms stand out as indivisual brands, yet revealing the various classifications even within one segment. Size and scale of reproduction does not compromise clarity in viewing or communication. For e.g. smallest representation being on a tourist map
These pictograms have been tested in various public environments for ease of recognition.
Colour Palette
Universally identifiable
Distinguishable